Ever thought about personal branding?
Here I share why is having a personal brand important and some other things to think about.
Well, first of all, think about any public figure like Frank Kern, Tony Robbins, Arnold Schwarzenegger, Tom Hanks, etc.
What do all these people have in common? If you said a personal brand your absolutely right 🙂
All these people have spent a considerable amount of time and money building there personal brands. And it’s a term you hear all the time, but you rarely hear why it is important?
Why Is Having a Personal Brand Important?
Having a strong personal brand means that you are a trusted and reliable resource.
This is important because people will turn to you for advice and you’ll be an authority in their eyes. Anytime they need help, you are the best resource for information and guidance.
The more people who view you as an authority, the stronger your personal brand becomes.
In essence, it’s all about providing value and I talk about it a lot on my blog.
Critical Thing To Know!
As you continue to build your personal brand, it is imperative that you remain mindful, and pay special attention to the things you promote.
I always recommend taking a moment to think about what your promoting? Ask yourself, “Is this strengthening my brand, or is it weakening it?”
Sometimes I have to reject promoting products – even if it’s a great one because I believe that endorsing it will have a negative impact on my brand.
When endorsing other people’s products, I always review the sales material first. I always review the content of the product, and I always do my background research on the person who is teaching the course.
Because I take responsibility for what I am promoting because I want people to have trust in me. If there is even one small thing about the product that could hurt my brand, I won’t promote it.
How To Approach Building Your Personal Brand?
You should look into having a few types of properties online to help boost your personal brand and for getting your message out there.
- Your own blog.
- Your own YouTube channel.
- A Facebook page.
- A Twitter account.
You don’t need to use every one of these, but the more you use, the better your results will be. I have my own blog, an active YouTube channel, an active Facebook page, and also an active Twitter account.
When it comes to building your own personal brand, you have full control in your decisions and in which tools you want to use. I am just sharing my experience and to give you some ideas.
Building a personal brand is extremely important, especially if you have a business (like me) and this can work for any niche. As always, take action because without action – there can be NO results.
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